MXR Lab produces kids augmented reality for Okto Channel with Oak Three Films and Real Space

Witz Alive is a preschool show for children from 3 – 6 years old based on three characters, the tiger (TAMMY), the monkey (ITCHEE), and the bird (WINGZ). Augmented reality application, WITZ Alive AR, is jointly developed by CUTE Center, NUS and Real Space pvt. LTD to provide an added interactive experience for children. We believe that this will enhance their experience outside the television box, where they can immerse themselves in the exciting AR technology by seeing their favorite WITZ characters come to life.

URLs:

Impact:

  • Giving out 1,000 markers to pre-school teachers who will in turn hand it out to students during their classes
  • OKTO will be producing trailers that will run on OKTO to promote the WITZ Augmented Reality (will update on airtime and dates)
  • Mom & Baby Event: held the demo on OKTO booth, where children experienced the demo from 18th – 20th March, Expo, from 11am – 8pm (below are some photos from the event)
  • Broadcast on the WITZ Alive AR through singaporemotherhood.com which has around 50,000 subscribers. This will showcase Augmented Reality as the key information for them to try out with their children.

Demo: