Mobile gadget emitting food flavours will be launched at Madrid Fusion on 28th January.
City University London News Release
Wednesday 22nd January 2014
City University London’s Professor Adrian Cheok spearheads the creation of the revolutionary Digital Food app
Mobile gadget emitting food flavours will be launched at Madrid Fusion on 28th January.
City University London announces the collaboration of Professor of Pervasive Computing, Adrian Cheok, in Madrid Fusion on28th January 2014, the most important event in the world of gastronomy.
In Spain’s capital city, Professor Cheok will join leading Michelin starred chef, Andoni Luiz Aduriz, of Mugaritz restaurant, San Sebastian and Dr Luis Castellanos, Founder and President of “El Jardín de Junio”, to unveil Scentee, a new mobile phone app and device that is attached to an Apple iPhone to permit the user to virtually prepare a recipe from the restaurant; the aroma from the finished dish is then released from the phone.
Professor Cheok says the new device will be revolutionary:
“The Digital Food app opens up new vistas for people around the world who may not have had the opportunity to physically dine in the restaurant to virtually experience the real smell of gourmet food prepared by one of the world’s top restaurants and chefs. The revolutionary new device brings the sense of smell to mobile phone communications.”
Professor Cheok, Chef Andoni and Dr Castellanos are proposing novel methods of digital olfaction and gustation for internet interaction, specifically for creating and experiencing the digital representation of food, cooking and recipes.
City researchers are spearheading new methodological approaches for digitally stimulating the sense of taste to enable remote communication through the sense of taste and smell. They aim to obtain a controllable and accurate actuation of taste and smell using digital methods for the benefit of industry and academic research and to improve the lives persons with smell and taste disabilities. The research will also improve the everyday lives of people wanting to further enhance their social networks with the addition of these modalities.
The Digital Food app being released at Madrid Fusion 2014 will lead to new innovations and industries for digital and internet communication, entertainment, office automation, and health therapy, using digitized mobile smell.
In November 2013, Professor Cheok and his research team were presented with the title of Honorary Experts for their participation as finalists in the Telefonica Hacking Bullipedia competition.