On July 7th we were invited by Elias Constantopedos, the Chief Music Technologist of CORD, a brand consulting firm based in London, to attend a retail workshop entitled “The Big Shopping Pop-up.” We showed Scentee to conference attendees comprised of marketing directors, product managers, and new media technologists representing many international brands. The conference was situated on the HMS President ship docked at Victoria Embankment in Central London. Incidentally, it was located right by the Tour de France passing point which we got a cool glimpse of.
The day was full of informative talks and “labs” which were panel discussions given by guest speakers from affluent companies like Unilever and Microsoft. They spoke of their imagined future of the retail experience and how technology will impact the retail space and influence customer choices in stores. They also gave criticism of some technologies like augmented reality, and praise of others, such as radio-frequency identification. Some companies like CORD even gave demos of their own technology to much fanfare.
After the discussions there were drinks and hors d’oeuvres, and we showed Scentee to some brand managers, many of who were intrigued and fascinated with it, describing it as kind of cool gadget. Ultimately for Scentee, we can see it used in a retail environment as a kind of sensory branding, however, it will be necessary to build some use case scenarios in order for people to “get” its potential for brand building. We spoke with other CORD employees and they shared their feedback on how it would be used in this manner. We thank CORD for the invitation and for the wonderful experience aboard the HMS President!
“Kids Love Robots!” Join us from 11:30 am Sunday July 13th to build and play with Japanese robots at Southbank Center in London, part of the Japanese Tanabata day at the Southbank Festival of Love. The workshop is organized together with Hiroshi Ishiguro lab in Japan, and supported by Daiwa Foundation, Embassy of Japan in UK, and Japan Society London.
On April 7th 2014 FeelU team members Adrian David Cheok, Jimmy Kim, Alex Namkung, Frank Meehan, Yongsoon Choi, and Jordan Tewell met up in Korea to give presentation and live demo of our product, Ring*U, to an audience on April 9th at Olleh Square in central Seoul. The event was organized by our investor in Korea, Spark Labs, for means of launching their sponsored startup companies. Seven teams along with FeelU pitched our idea to potential investors and collaborators attending the event. This was our first public reveal for Ring*U and our “one-to-many” and “many-to-one” user business model approach. We showed off the new latest prototype which featured full Bluetooth connectivity with our RingU app and a ring design that completely enclosed our hardware, a huge step forward from our older external box prototype.
During the demo FeelU developers Jordan and Yongsoon took the stage and pretended to miss each other terribly. Then they showed how Ring*U could allow them to intimately communicate to show their feelings toward each other. Although the demo showed Jordan and Yongsoon in close proximity to each other, our demo could of worked just as well if Jordan had been in London. The demo was successful and it seemed we gathered much interest from the audience. We were even interviewed by a pair of journalists.
The next step is to get a second stage of investment money to outsource the research and development to condense our hardware into something that can fit in a smaller, more fashionable ring. Our team is currently working on a revision of the demoed prototype to fix bugs and reduce the size further so we can use it in experiments planned in the future.
We had quite the welcome in Korea with our investor Jimmy Kim joining us for fabulous Korean pizza and a night out in Seoul. We thank him and Spark Labs for their tremendous support of our project and continue to look forward to the development of Ring*U toward our goal of releasing it later this year.