Professor Adrian David Cheok was invited to be a thought leader at the 10th Conference on Design & Emotion held in Amsterdam this year from September 27 to 30.
The International Conference on Design & Emotion is a forum held every other year where practitioners, researchers and industry leaders meet and exchange knowledge and insights concerning the cross-disciplinary field of design and emotion, such as social science, humanities, engineering, computer science, HCI, psychology, cognitive science, health sciences, marketing and business.
Design & Emotion went from being the rookie in the field to –and this sounds scary– belonging to the establishment. This 10th edition is an excellent moment to discuss the next 15 years. The Design & Emotion community has proven to be dedicated and committed, the ideal group in a relevant discussion like this. Therefore,The conference invited 8 thought leaders to host theme oriented sessions, exploring and discussing future directions, with which we aim to define a new framework for the mission statement for the next 15 years.
The theme of the first thought leader session is “Enhancing everyday life”, hosted by thought leaders Adrian Cheok and Jodi Forlizzi. They explored how design can cultivate, enrich, or even enhance the way we live our lives. During the session, Adrian gave a talk about his research on multisensory communication and mixed reality.