At our lab we mostly focus on researching novel technologies that change the way we interact digitally. While some of our technologies, such as the Electric Taste Machine have had more academic resonance, we aim to develop technologies that have real world impact and which has resulted in several startup companies such as the recent RingU.

We are now proud to announce that Mixed Reality Lab member Marius Braun has also taken on an entrepreneurial role with his startup nudge.

nudge front viewnudge is a wristband that helps you keep track of the important things in life, and nothing else. It connects with your phone and acts as a filter for the notifications you receive. Whether this is you when you receive a vital email or text messages. It can even let you know if a particular website has updated, or there is an important calendar event you’re about to miss. And most importantly, it does nothing else. You get no further distractions from your phone, giving you more quality time with friends and family, more time to be creative and more time to enjoy your life.nudge side viewMarius co-founded the company nudge in April, which since has come a long way in development, pivoting several times along the way. In the picture below, the team has just won City University’s CitySpark competition, earning a £3000 prize (Marius on right), which has greatly aided the prototyping process. Marius & co will be launching the product in mid November on the crowd funding platform Kickstarter.

CitySpark WinnersIf you would like to follow an exiting startup story and find out how they are getting on you can sign up here.