The big shopping pop-up

On July 7th we were invited by Elias Constantopedos, the Chief Music Technologist of CORD, a brand consulting firm based in London, to attend a retail workshop entitled “The Big Shopping Pop-up.” We showed Scentee to conference attendees comprised of marketing directors, product managers, and new media technologists representing many international brands. The conference was situated on the HMS President ship docked at Victoria Embankment in Central London. Incidentally, it was located right by the Tour de France passing point which we got a cool glimpse of.


The day was full of informative talks and “labs” which were panel discussions given by guest speakers from affluent companies like Unilever and Microsoft. They spoke of their imagined future of the retail experience and how technology will impact the retail space and influence customer choices in stores. They also gave criticism of some technologies like augmented reality, and praise of others, such as radio-frequency identification. Some companies like CORD even gave demos of their own technology to much fanfare.

After the discussions there were drinks and hors d’oeuvres, and we showed Scentee to some brand managers, many of who were intrigued and fascinated with it, describing it as kind of cool gadget. Ultimately for Scentee, we can see it used in a retail environment as a kind of sensory branding, however, it will be necessary to build some use case scenarios in order for people to “get” its potential for brand building.  We spoke with other CORD employees and they shared their feedback on how it would be used in this manner. We thank CORD for the invitation and for the wonderful experience aboard the HMS President!


Return of the Jedi

It is a dark time for the Rebellion. Although the Death Star has been destroyed, Imperial troops have driven the Rebel forces from their hidden base and pursued them across the galaxy.

A small band of rebels struggle to restore freedom to the galaxy…

The Jedi Knights are returning, watch out for something new coming in Spring 2012…



Poetry Mix-Up installed at the Kent Ridge MRT Station

Under the Art in Transit program at Kent Ridge MRT Station (newly opened station on the circle line in Singapore), a new media art piece entitled Poetry Mix-Up is commissioned. The Poetry Mix-up system is developed by Mixed Reality Lab of National University of Singapore. The system allows local travelers to send an SMS to generate a poem based on the submission. The final output generated is shown in a digital display on the lift shaft at the platform level as shown in the images.

Click here to view all the photo

Third International AR Standards Meeting June 15-16, 2011

The meeting was recently concluded in Taichung, Taiwan. The objectives of this meeting were:

To establish or increase mutual awareness among Standards Development Organizations (SDOs) relevant to AR through a carefully managed “discovery” process that is mindful of the IPR policies of the respective SDOs, to establish or increase dialog among leadership of industry associations whose members are specifically interested in Augmented Reality initiatives and SDOs, to explore how SDOs and industry associations will define “contact zones” of mutual interest, to permit participants of the meeting to share their views and objectives, as well as progress/status of their activities, and to introduce new and important topics likely to impact the future of AR such as Spatial Law and Policy.

Program Committee members for this meeting were:

Neil Trevett, NVIDIA
Martin Lechner, Wikitude
Carl Reed, OGC
Douglas Knisely, Qualcomm
Gerard Kim, University of Korea
Adrian David Cheok, National University of Singapore CUTE Center
Ed Parsons, Google
Lars Erik Bolstad, Opera

A summary of the meeting can be found at:[Perey]Summary_of_3rd_AR_Standards_Meeting.pdf