Digital Smell and Taste Communication

Smell and taste senses are an essential part of everyday life experiences. They not only create an immediate response; they register naturally in people’s memory, triggering strong and lasting personal emotions and experiences. What if people can taste any food in a virtual world without actually eating them, and imagine the possibilities of transmitting smell and taste information to a remote place and actuate remote user’s perception accordingly. Furthermore, this system will suggest new possibilities for non verbal communication, for example, a social networking platform for sharing smell and taste experiences.

Smell Taste Concept Diagram

To achieve this, we are proposing a wearable device, which can stimulate smell and taste senses to communicate remotely. This research has two phases in developments. In the first phase, we will determine the responsible areas of the human brain which are highly sensitive to the taste and smell sensations, as well as the electrical signature of stimulated areas. Initially using common foods and smells the associated nucleus in the brain will be identified using a brain imaging technique such as EEG/fMRI. Familiar foods and smells such as sugar, chocolate, wine, mint, lavender and the like will be given into subjects and record the simulated areas in the brain along with the electrical properties of those areas. Upon successful completion of phase one, the second phase of the research will investigate the possibilities of both smell and taste stimulation and communications through noninvasive brain stimulation methods. By using the proposed brain stimulation device, we will be able to stimulate associated nucleus in the brain for the tested stimulations (taste and smells) in the first phase. Apart from these modules, a communication module will be developed in both phases to communicate taste and smell information into a remote place by digitizing the EEG/fMRI signals.

Our approach

The Scent of Success: Exploring the Future of Marketing


In the ever-evolving world of technology, we constantly witness innovations that reshape the way we interact with the world. From the introduction of social media to the rise of virtual reality, these advancements have revolutionized various industries, including marketing. Today, we stand on the brink of another groundbreaking development: sending scents over the internet.

The Power of Scent

Imagine a world where we can share not only images, videos, and text but also scents through our digital devices. This technological leap opens up a realm of possibilities for marketers seeking to engage their target audience in unprecedented ways. The human sense of smell is deeply connected to our emotions and memories, making scent an incredibly powerful tool for evoking specific feelings and associations.

The Birth of a New Era

With the emergence of scent-sending technology, marketers will have an entirely new dimension to explore. By incorporating scents into their campaigns, they can create immersive experiences that tap into consumers’ emotions, forging stronger connections with their brands.

Engaging the Senses

In the past, marketing primarily focused on visual and auditory stimuli. However, by adding the sense of smell to the equation, companies can take their campaigns to a whole new level. Imagine browsing your favorite clothing store’s website and being able to catch a whiff of the fragrance associated with their latest perfume line. Or receiving a notification from a restaurant app that instantly fills your room with the aroma of freshly brewed coffee. These experiences will elevate engagement and leave a lasting impression on consumers.

The Marketing Heaven

Integrating scent into digital marketing strategies will create what can only be described as “the marketing heaven.” Brands will have the opportunity to evoke specific emotions, trigger memories, and influence purchasing decisions like never before. By incorporating scents that align with their brand identity, companies can establish a stronger sensory connection with their target audience, ultimately leading to increased brand loyalty and customer satisfaction.

Challenges and Considerations

While the concept of sending scents over the internet is exhilarating, it also presents unique challenges. Technical considerations, such as ensuring compatibility across devices and maintaining scent accuracy, will need to be addressed. Additionally, ethical concerns regarding privacy and potential misuse of scent technology must be carefully navigated to maintain consumer trust.

The Future Awaits

Although we are still in the early stages of scent-sending technology, the potential impact on marketing is immense. As this innovation continues to develop, marketers will need to adapt their strategies to incorporate scents effectively into their campaigns. The era of sensory marketing is upon us, and those who embrace this new frontier will be at the forefront of a revolution that will redefine consumer engagement.


As we embark on this olfactory journey, the marketing landscape is on the cusp of a transformation. The integration of scents into our digital experiences will open doors to unparalleled creativity and engagement. The marketing heaven beckons, and it’s time for brands to step into this fragrant realm and captivate their audiences in ways they never thought possible.