Watch: The future of the five senses in experiential marketing

by Adrian Peter Tse on 2 Dec 2015

From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.

Last week at AdAsia in Taipei, Adrian Tse caught up with five individuals featured by TEDx Taipei, to explore the future of the five senses in experiential marketing—and beyond.

In this video you will meet:

 

Source: http://www.campaignasia.com/Video/404308,Watch+The+future+of+the+five+senses+in+experiential+marketing.aspx


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