Watch: The future of the five senses in experiential marketing

by Adrian Peter Tse on 2 Dec 2015

From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.

Last week at AdAsia in Taipei, Adrian Tse caught up with five individuals featured by TEDx Taipei, to explore the future of the five senses in experiential marketing—and beyond.

In this video you will meet:

 

Source: http://www.campaignasia.com/Video/404308,Watch+The+future+of+the+five+senses+in+experiential+marketing.aspx

ACE 2015 Highlights

Adrian Cheok to speak at TedxTaipeiSalon 2015

TEDxTaipeiSalon 2015:五感.探索初始

24 Nov 2015, 2.30pm

 

ABOUT TEDxTaipeiSalon: Inspiration from Five Senses

“生命本質之於冒險熱情,就像生活的樂趣之於每日出奇不意的邂逅與探索新體驗” – 克里斯多夫.麥肯迪尼斯(探險家)

聽見鬧鐘響、聞到咖啡香,一天初始由五感喚醒人們對生活的感知,TEDxTaipeiSalon:五感.探索初始,邀請您拋下錦上添花的包裝,重新探索體會各種知覺,回歸生命本質中的冒險新旅程。

“The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes from our encounters with new experiences.” – Christopher McCandless

What makes our life experiences so interesting? Perhaps it’s the ray of sunlight that hits you in the face when your alarm clock goes off at 6:30AM. Or, the smell of the first pot of coffee you make before heading to work. It can also be the noise from your kids running around the house as they get ready for school. These sounds, images, and smell are what makes your daily routines unique and delightful.

In this TEDxTaipei Salon, we will take the audience on a journey to rediscover these human senses and bring back the basics of life.

 

http://tedxtaipei.com/2015-five-senses/